I swear at this point I can name random business and marketing
facts and tie in examples into my personal life and even my work
life. Stuff that most people don't care about I bring into
the conversation because it is what I am spending most of my free time
researching.
For example, on Wednesday Rock and I headed to the Apple Store
(without kids, I know a hot date right?), because his
beloved Ipod Nano dies. Yup it no loner works. He used that thing on
a daily basis for 4 1/2 years. It served him well. While we were at
it we brought mine to be checked out too because it's starting to act up after
5 years. So we were talking with the genius and I told him that these
babies were well loved and how long we used it. After finding out that
they can't be repaired, we found out the price to replace them or we could take
a 10% discount on a new product. Well since we (ok, I had) been eying
the Itouch we purchased a one for now (since my ipod is still
working). So in the car, Rock said why the hell would I mention to them how
long we've had the product when we are trying to get something from them. So I
told him that, this is a service that they offer to everyone regardless of how
long you own your product. I also told him that it's cheaper for them to offer
us the 10% discount to keep us a loyal brand customers then it is for them to
pay for advertising to get new customers. Yup, I just used all that knowledge I
have been pouring over for hours on my husband. Doesn't that make for a
great date? But at least it proves to him that I am serious about my commitment
to getting this business started.
So in my quest to get this business going I am ready to
gather my information and come up with my business plan, I know what info I
need to have now I just need to develop it. I am also messing around with
products. I have to figure out my target market and cater towards that. I
*know* I am not my target market. I also have to figure out if I will cater to
kids, adults or both.
Here are some of the blogs I am checking out lately. This post
resonates with me so much but seriously you need to check out her whole site. I
am gleaning so. much. good. information from here. Here and here is also where I spent most of last week.
Slowly working towards my dream, no backing out now.
Ania
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